While training NHL, CFL and Olympic athletes, Matt Nichol grew more and more unsatisfied with the supplements his players were consuming - fearful they were doing more harm than good.
In 2005 when the league unveiled strict anti-doping testing, Matt knew it was time to take matters into his own hands. With his extensive nutrition background and a team of reputable scientists, they formulated safe and high-calibre supplements solely to maximize training & performance of Professional and Olympic athletes. Thus, BioSteel was born.
BioSteel's High Performance Sports Drink (HPSD) the "Pink Drink" is now consumed by countless professional and elite athletes in all sports. BioSteel has recently become available at the retail level now as well. Sugar free, gluten free and made from the highest quality amino acids, vitamins and organic ingredients, BioSteel offers the High Performance Sports Drink; a Whey Protein Isolate; and its own Advanced Recovery Formula; all of which are now available on FitShop.ca